Media: Change or Die
How Apple’s new ad-blocker could save the media (maybe)
Even if that doesn’t happen – as, to be honest, seems most likely – technologies like Safari Reader sound a salutary warning to media companies and advertisers. From now on, we must love our readers or die.
So true… the media really needs a revolution, they need to change or die.
To quote Thomas Friedman (4:02) (even though he talked about the green revolution)
Everybody is green now, Exxon is green, GM is green (…..) Yeah everybody is green now. Well when everybody is green (Fareed) that’s not a revolution, that’s a party. We are having a green party and I’ve got to tell you it’s so much fun (…..) But it has nothing to do with a revolution. (…..) Because you know this is a revolution when you see companies with a bullet in their head (…..) Only if you change the rules of the game and companies have to innovate or they can’t survive, then you will have a (green) revolution.
I’m so sick of websites stuffing all of that crap into their articles. Yes I want to support you and I want (well some of them) journalist to continue writing great articles, but don’t put your advertisers in front of me, your customer. Change or die.